The trending interest in “probiotic vs prebiotic” signifies a growing emphasis on gut health and the role it plays in overall health and wellness. This trend highlights consumers’ desire for a better understanding of how to support their gut microbiome, as it is increasingly recognised as a key factor in immune function, digestion, and even mental health. As individuals seek to optimise their gut health, they turn to probiotics and prebiotics as potential solutions, driving the development and marketing of probiotic-rich foods, supplements, and prebiotic-containing products within the industry. This trend underscores the industry’s commitment to meeting evolving consumer demands for science-based, gut-friendly nutritional options and education, promoting a more comprehensive and informed approach to nutrition and overall well-being.