Elevate Trends

Trends

Trend Trackers

Tracking Key Trends and Topics in the Health, Wellness and Fitness Industry. The data in the trackers is refreshed and updated monthly.

Insights

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Weight loss injections

Share of Search For Weight Loss Injection Brands

Physical Health
The weight loss injection market, led by brands like Wegovy, Ozempic, Saxenda, and Mounjaro, has seen substantial growth in consumer interest over the past few years. As the market is positioned for further growth, innovation and scrutiny our tracker provides essential insights into brand loyalty, market competitiveness and consumer trends in this fast evolving market.

Dimensions:

Ozempic, Wegovy, Saxenda, Mounjaro

Metrics:

Share of Search, Search Volume

High Caffeine Energy Drinks Tracker

Share of Search for High Caffeine Energy Drinks

Fitness & Exercise, Nutrition
Red Bull continues to dominate this market, leveraging its iconic brand identity. Today, the market includes a mix of established brands and newer entrants, such as Celsius and Prime, which appeal to a health-conscious consumer segment with performance-boosting, wellness-oriented formulations. The tracker will provide insight into how newer entrants will affect market dynamics and attempt to capture the established brands, such as Red Bull, share of search.

Dimensions:

Red Bull, Mountain Dew, Monster Energy Drink, Bang Energy Drink, Prime Energy Drink, Rockstar Energy Drink, Reign Total Body Fuel, Relentless Energy Drink, Ghost Energy Drink, C4 Energy Drink, Celsius Energy Drink, Redbull Energy Drink, Mountain Dew Energy Drink,

Metrics:

Share of Search, Search Volume

Hybrid Fitness Events Tracker

Share of Search for Hybrid Fitness Events

Fitness & Exercise
Hybrid fitness events emerged from a growing desire among fitness enthusiasts to move beyond traditional gym routines and test their physical capacities across multiple domains, including strength, endurance, and functional movement. Leading brands in this space include CrossFit, Spartan Race, Hyrox, and DEKA Fit, each offering unique event structures that cater to different athletic goals and fitness communities. Search data reveals which brands capture the most attention, indicating how well they resonate with consumer preferences and adapt to evolving fitness trends.

Dimensions:

Hyrox, CrossFit, Spartan Race, DEKA Fit

Metrics:

Share of Search, Search Volume

Low sugar preferences tracker

Consumer Search Trends on Sugar Free and Low Sugar Preferences

Nutrition, Physical Health
The shift toward low-sugar preferences has evolved from a growing body of research linking high sugar consumption to health risks such as obesity, diabetes, and cardiovascular disease. Tracking branded share of search and search trends for “Low Sugar” provides valuable insight into the trajectory of consumer demand. By monitoring these search trends, brands can gauge the level of consumer interest in low-sugar options, evaluate competitive positioning, and identify gaps in the market.

Dimensions:

Sugar Free, No Added Sugar, Low Sugar, Reduced Sugar

Metrics:

Share of Search, Search Volume

massage gun

Search Trends for Compression Therapy Brands

Fitness & Exercise, Mental Health, Physical Health
The compression therapy market has seen rapid expansion, fuelled by growing demand for wellness, recovery, and preventive health solutions. Therabody and Hyperice stand out as dominant players, with Therabody capturing a significant share of consumer interest. Tracking branded search data provides crucial insight into market trends for compression therapy.

Dimensions:

Therabody, Pulsio, Homedics, Renpho, Hyperice, MyoMaster, Bob and Brad, Recovapro, Blackroll, Quinear

Metrics:

Brand Share of Search, Search Volume

UK Budget Gyms Tracker

Share of Search for UK Budget Gyms

Fitness & Exercise
The UK budget gym market is dominated by Pure Gym, The Gym Group, and JD Gyms. This trio of leading brands highlights the market’s demand for accessible, no-frills gym options that focus on convenience and affordability. Tracking branded search data in the gym market provides actionable insights into consumer interest, brand appeal, and competitive shifts.

Dimensions:

Pure Gym, The Gym Group, JD Gyms, Energie Fitness, Simply Gym, 24/7 Fitness, TruGym, Xercise4Less, Sports Direct Fitness, EasyGym, Everlast Fitness

Metrics:

Brand Share of Search, Search Volume

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