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HIIT trends in decline
exercise types

Is High Intensity Training Stepping Aside for Low Intensity?

Is the decline in search for high interval intensity training vs the rise in search for topics related to low intensity training showing signs of a shift in the fitness community towards embracing lower-intensity workouts? Or is lower intensity finding new fitness audiences? Recent research highlighting the advantages of lower-intensity exercise could be prompting a greater focus on this approach.

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November 27, 2023
Stop vaping trend signals
Physical health

Are People Concerned About Vaping?

The rise of vaping and e-cigarettes has stirred global health debates over recent years. The query 'stop vaping' has reached a peak in search interest across the globe recently. This may further highlight that as vaping popularity grows, so are concerns and an intent towards trying to quit the habit.

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October 3, 2023
Whoop band search trends
Digital H&F

Style Meets Health: WHOOP Band and Oura Ring Continue to Rise in Search

SMART watches have been the prominent wearable smart devices for activity tracking and personalised health monitoring. However, increasing search interest in devices such as the Whoop Band and the Oura Ring might be showing signs of a shift towards consumer preferences for fashionable wearable devices that focus on holistic health monitoring.

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August 20, 2023
Premom search trends
Digital H&F

Fertility Tracking Is Growing in Demand in Femtech Apps

The increase in search interest for the ovulation tracker App, Premom, got us thinking just how popular is this type of feature for apps supporting women's health. It turns out other ovulation trackers are increasing in search too, such as Flo App, Mira and Kegg are also trending.

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August 19, 2023
Recovery search trends
fitness

Fitness Enthusiasts Putting More Emphasis on Recovery

Fitness enthusiasts are increasingly realising the importance of recovering effectively from exercise to improve athletic performance as we are seeing an increase in search interest for products such as 'compression boots' and 'ice bath'.

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August 19, 2023
Non alcoholic beer
healthy eating

Non Alcoholic Beer Shows Signs Of Moving Beyond Dry January Trend

Search interest for non alcoholic beer reached a peak in June, ahead of the usual popular January interest peaks. The peaks in January are obvious to explain as people embark in 'Dry January' and New Year resolutions to cut back on the booze, but what does the recent peak in June say about consumer preferences for Non Alcoholic Beer?

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August 18, 2023
Search interest Berberine
nutrition

Is Berberine the New Wonder Supplement?

Berberine is rising in search popularity riding off the back of the trends created by weight loss injections such as Ozempic and Wegovy.

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August 18, 2023
Physio near me seasonality
Physical health

People Need a Physio The Most Towards the End of the Summer

Search interest for 'Physio Near Me' is at it's most popular in the months of June through to November. It would appear that the time of year we spend most outdoors we are more susceptible we are to injury.

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August 18, 2023
meditation google vs youtube
meditation

Meditation Enthusiasts are Turning to Youtube For Content

The rise of meditation practices has seen an increase in adoption through the use of apps, classes, at home and in the workplace. As such we are seeing a shift of search from google search to youtube as meditators have a preference for interactive content.

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August 13, 2023
Weight loss injections
Physical health

Weight Loss Injections Reached Highest Level of Interest in June

Weight loss injections have garnered significant attention and intrigue, reaching their highest level of interest in June, according to search trends. This surge in search interest reflects a growing curiosity among individuals seeking effective and efficient solutions to manage their weight.

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July 14, 2023
Reduce blood sugar immediately
blood sugar

People Want to Reduce Blood Sugar ‘Immediately’

Brands, marketers and researchers can receive interesting insight by the intent of search. The intent for reducing blood sugar 'immediately' highlights people are increasingly needing acute and emergency intervention to managing their blood sugar levels.

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July 12, 2023
keto diet trends
diet

Keto Diet Continues to Decline in Search Interest

The Keto Diet, short for the ketogenic diet, has been a popular topic of discussion in the health and wellness sphere for quite some time. However, recent data from Google Trends indicates a decline in search interest surrounding this once-prominent diet trend.

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July 12, 2023

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