Trend Reports

There are approximately 74,000 global searches for home workouts each month. Online search interest in home workouts has experienced a substantial increase, growing by 13.43% between 2017 and 2023, reflecting growing consumer demand for digital fitness solutions and at-home exercise routines. The data points to a market with varied interests and a behaviour leaning towards convenience, customisation, and technology-integrated solutions. Innovations such as digital platforms, wearables, and smart equipment are instrumental in shaping these trends, while future potential lies in AI personalisation, VR, and socially-driven fitness platforms.

Global growth for ‘fertility’ in online search is +20.37% increase in search volume since 2017, with an average annual growth rate of +3.16% over the last five years. Key search queries include advanced fertility treatments, local fertility clinics and specialists, personalised care, holistic approaches to fertility and fertility testing. Online search behaviour is characterised by increased awareness and education about fertility issues, as individuals proactively seek information to make informed decisions.

Vaping has become a prominent topic in consumer search behaviour, with an average of 810,000 searches per month. Over the past five years, search volume has seen consistent growth, boasting 40.53% growth in search volume and an average annual growth rate of 10.97% since 2017. However, this trend can also be largely attributed to concerns surrounding the health and safety of vaping. There is an increased volume of searches for queries related to vaping’s health effects and safety measures, reflecting growing consumer awareness and caution.

The sleep epidemic, characterised by widespread sleep disturbances and disorders, has emerged as a major health concern. With two distinct search behaviour patterns—one seeking information on specific conditions like sleep apnea and narcolepsy, and another for general sleep improvement—there’s a growing demand for effective solutions.

In recent years, cold water therapy has experienced explosive growth, with global search volume surging by an astonishing +465% since 2017. This trend reflects the increasing recognition and adoption of cold water therapy as a holistic wellness practice. The trend has shown a robust average annual growth rate in global search volume of +35% over the last 5 years. Its broad appeal spans diverse consumer demographics, from fitness enthusiasts to those seeking stress reduction and improved mental well-being, highlighting its versatility and relevance.

The vitamins for energy trend is experiencing robust growth in online search behavior, with an average of 22,000 global monthly searches for the keyword “vitamins for energy.” Over the past five years, this trend has seen a remarkable global search volume growth of +36.52%, with an average annual growth rate of +5.43%. This surge in interest is driven by several key factors, including increasing consumer awareness of health and wellness, a growing demand for natural and sustainable energy solutions, and the rise of personalised nutrition.