Trend Tracker

Brand Share of Search for SMART Rings

Digital Health & Fitness

Search Volume Trends

Share of Search

Market Competitiveness

Data Refreshed Monthly

Dimensions:

Oura Ring, Galaxy Ring, Ultrahuman Ring, Ringconn Ring, Circular Smart Ring, Amazfit Ring, Apple Smart Ring, Ringly Smart Ring, Evie Ring, Motiv Smart Ring

Metrics:

Brand Share of Search, Search Volume

Tracker and Analyst Summary

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Overview:

The smart ring market is currently dominated by Oura Ring, which has maintained a leading position with over 85% market share in branded search data over recent years. Oura’s dominance is a testament to its strong brand recognition, trust, and advanced health tracking features, such as sleep, heart rate variability, and stress monitoring. While new competitors like Galaxy Ring have started gaining ground, with 7.78% search share as of 2024, Oura’s ability to consistently capture consumer attention highlights its market leadership. Smaller niche brands, such as Ultrahuman and Evie, are finding success by targeting specific health and wellness needs, but their shares remain small in comparison.

Tracking branded search data provides valuable insight into market trends by revealing consumer interest, brand awareness, and the effectiveness of marketing efforts. By analysing how frequently consumers search for specific brands, we can gauge the overall demand for smart rings and identify emerging players gaining traction. This data acts as an early indicator of market shifts, revealing which brands are capturing mindshare and which are losing relevance. For decision-makers, branded search trends are a powerful tool for understanding competitive dynamics and anticipating future opportunities in the health and wellness industry.

Rationale:

The smart ring market emerged from the broader wearables industry, which initially saw significant growth with the rise of fitness trackers and smartwatches. These early devices, such as Fitbit and Apple Watch, set the stage for technology that could monitor health metrics like steps, heart rate, and sleep patterns. However, as consumers sought more discreet, non-intrusive, and fashionable ways to track their health, the demand for smart rings began to grow. Smart rings offer similar health-tracking capabilities as smartwatches but in a smaller, less conspicuous form factor, appealing to consumers who prioritise minimalism and convenience.

The first major player in the market was Oura Ring, which launched in 2015, gaining early popularity among elite athletes and biohackers for its sophisticated sleep and recovery tracking features. As health and wellness became a growing priority for consumers globally, especially during the COVID-19 pandemic, the demand for more accessible and accurate health insights surged. This further propelled the adoption of smart rings as personal health management tools. Over time, new competitors like Samsung’s Galaxy Ring and niche players like Ultrahuman entered the market, offering specialised features and targeting specific consumer segments, such as women’s health and performance optimisation.

Tracking brand share of search for smart ring brands offers critical insights into the market’s competitive landscape. As consumers become more health-conscious, their search behaviours reflect brand preferences, emerging trends, and the effectiveness of marketing strategies. Brand search data highlights consumer interest and awareness, serving as a real-time indicator of brand visibility, demand, and market positioning.

Key Insights:

Oura Ring’s Dominance: Oura has consistently held over 85% market share in branded search data, showcasing strong consumer trust and leadership in the smart ring market.
Emerging Competitors: Galaxy Ring, launched by Samsung, is the most significant new competitor, steadily growing to 7.78% market share by 2024, leveraging its ecosystem integration.
Niche Players: Smaller brands like Ultrahuman, Evie, and Ringconn are finding success by targeting specialised markets, such as biohacking, women’s health, and athletes, although their market share remains small.
Future Outlook: Key trends shaping the future include AI-driven personalisation, clinical integration, and the expansion of smart rings into corporate wellness programs. Privacy concerns and sustainability will also become increasingly important factors for consumer trust and market success.

Why use this tracker:

Monitoring search trends reveals shifts in consumer sentiment and emerging competitors. As new brands enter the market, their rising share of search can indicate growing momentum, allowing industry analysts to identify future market leaders early on. In addition, branded search trends help companies understand where they stand against competitors, informing strategic decisions such as marketing investments, product innovations, and potential partnerships. Brands can use these insights to adjust their positioning and ensure they are aligning with consumer needs and preferences, ultimately enabling them to stay competitive in a dynamic market.

Membership Level:

Trackers are available to professional and elite level members. To change your membership subscription click the button below

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What is Share of Search?

Share of Search is a metric that measures the proportion of search queries for a specific brand or search term compared to the total searches within a particular category or market. Share of Search is an essential data drive tool for forecasting future trends.

Brand Share of Search serves as an indicator of a brand’s visibility and popularity relative to its competitors. By tracking Brand Share of Search, companies can gauge their brand awareness, understand their competitive positioning, and monitor shifts in consumer interest over time. This metric is particularly valuable as it often correlates with broader market trends, providing insights that can inform marketing strategies, brand positioning, and business growth efforts.

Non-branded Share of Search can be used to gain insights into shifting consumer interest and preferences. Fluctuations in share of search for different non branded search terms can provide early signals of emerging trends. For example, if searches for “Vitamin B Supplements” decline while “Vitamin D Supplements” rise, it could point to a shift in consumer preference. The metric is particularly useful for resource allocation, marketing messaging and product development to align with consumer preferences.

Can I download the data?

Yes the data for each chart, graph and table can be downloaded into xls. and csv. files by clicking on the download data icon.

Can I download the slide deck?

Yes, you can download the slide deck into pdf, jpeg and png files by clicking the 3 dots icon in the top right corner of each presentation and then clicking the download icon.

Can I create interactive presentations?

Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the tracker will be displayed as a full screen interactive presentation.

How frequently is the data updated?

The data is updated on a monthly basis, however, the day of the month our tracker updates varies from tracker to tracker.

What Insights Can I Derive from the Trackers?

Search Volume and Market Size: Our trackers provide data on search volume for tracked topics, search terms or brands. Whilst not directly correlated, in some instances, it can provide an indication of market size and maturity.

Stay Ahead of Market Trends: Trackers provide early detection of emerging trends, allowing professionals to anticipate shifts in consumer behaviour and capitalise on new opportunities before competitors.

Consumer Behaviour: By analysing search behaviours and volume, professionals can make data-driven decisions that align with consumer interests, improving product development, marketing strategies, and overall business outcomes.

Gain Competitive Insights: Trackers enable professionals to benchmark their brand’s search presence against competitors, offering insights into brand health, market positioning, and areas for improvement. It can also provide an indication of the overall competitiveness of the market in question.

Monitor Brand Performance: Regularly tracking brand share of search and related metrics allows professionals to assess the effectiveness of brand performance in the market and analyse market share.

Predict Future Market Share: By tracking trends in search volume and brand share of search, professionals can identify patterns that often precede changes in market share. This foresight allows them to proactively adjust strategies, optimise resource allocation, and position their brand for growth in a competitive market.

How Do I Use The Trackers

Trend trackers are essential tools for professionals in the health, wellness, and fitness industry, enabling them to stay informed about emerging market trends, consumer behaviours, and shifts in brand dynamics. By regularly analysing real-time data and comparing trends across factors such as seasonality, location, and sub-topics, professionals can gain a comprehensive understanding of their market. The ability to download data for your own in-depth analysis requirements allows for customised insights tailored to specific business needs. Furthermore, the tools for creating visual presentations and slide decks help effectively communicate these insights to stakeholders.

Moreover, these trackers can be used to predict future market share by analysing historical data and identifying patterns that indicate potential shifts in consumer interest and market dynamics. This foresight allows businesses to proactively adjust their strategies, ensuring they remain competitive and positioned for growth. In essence, trend trackers empower professionals to make data-driven decisions that enhance their ability to capture and maintain market share in a rapidly evolving industry.

What people are saying

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