Consumers are Increasingly Aware of the Importance of Correct Foot Function
There is a growing consumer awareness about the importance of correct foot function. This trend, marked by a significant uptick in searches for "Vivobarefoot" and "Toe Spacers," reflects a deeper understanding among consumers of how foundational foot health is to overall well-being.
Zumba’s Leap into the Digital Age With Launch of App
What has Zumba Announced In a significant move that marks its foray into digital fitness, Zumba has unveiled its inaugural consumer application, the Zumba® App. This platform is designed to offer a seamless blend of in-person and digital Zumba experiences, catering to the evolving demands of fitness enthusiasts worldwide. The Zumba® App is available for […]
EGYM and Life Fitness Enhance Partnership for a Personalised Gym Experience
What has EGYM and Life Fitness Announced Click here to view the press release EGYM and Life Fitness, two prominent entities in the fitness technology and equipment sectors, have announced an expansion of their strategic partnership. This development is set to enrich the cardio workout experience by integrating EGYM’s advanced fitness software with Life Fitness’ […]
LES MILLS XR DANCE: A New Way to Experience Dance Fitness
Les Mills launches XR Dance. A world’s first VR fitness game to bring professional dancers into your living room as personal coaches.
Top Fitness and Exercise Trends in 2023
We take closer look at the fitness trends shaping 2023 which have been influenced by our changing lifestyles, technology and focus on functional and recovery training methods.
Xponential Fitness Acquires Lindora: Expanding Holistic Health and Wellness Offerings
Brands are making a move to improve their offering for holistic health as consumers demand for this trend increases. We are likely to see many other brands follow Xponential’s example as they announce their pending acquisition of Lindora
Centr Becomes Official Equipment Provider of HYROX
Chris Hemowrth Centr has joined forces with emerging fitness brand, Hyrox as their official equipment supplier. The brand collaboration could make for an interesting future, helping both brands to move towards global leadership positions
Is High Intensity Training Stepping Aside for Low Intensity?
Is the decline in search for high interval intensity training vs the rise in search for topics related to low intensity training showing signs of a shift in the fitness community towards embracing lower-intensity workouts? Or is lower intensity finding new fitness audiences? Recent research highlighting the advantages of lower-intensity exercise could be prompting a greater focus on this approach.
Fitness Enthusiasts Putting More Emphasis on Recovery
Fitness enthusiasts are increasingly realising the importance of recovering effectively from exercise to improve athletic performance as we are seeing an increase in search interest for products such as 'compression boots' and 'ice bath'.
Plyometric Exercise is Jumping Ahead in Search Interest
Plyometric exercise was once associated as a training method for elitist athletes. But are we seeing more beginners and everyday fitness enthusiasts utilise this training method?