Trend Reports
Vaping: Are We Concerned?
Physical Health
Key Statistics
USD $22.45 billion
Market Value
USD $182.84 billion
Market Growth
810,000
Avg. No of Searches Worldwide (per month)
+40.53%
Search volume 5 yr growth
Trend Report
What is Vaping?
Vaping refers to the act of inhaling and exhaling aerosol produced by an electronic device, commonly known as an e-cigarette or vape pen. These devices work by heating a liquid, often containing nicotine, flavourings, and other chemicals, to create a vapour that users inhale.
Vaping is often seen as an alternative to traditional tobacco smoking, as it delivers nicotine without the harmful combustion byproducts associated with burning tobacco.
Why is Vaping Trending?
Vaping initially gained popularity due to its perceived health benefits as a less harmful alternative to smoking traditional cigarettes. It offered a wide array of flavours, convenience, and social appeal, making it an attractive option for various consumer groups.
Some individuals also turned to vaping as a means to quit smoking, believing it could help them gradually reduce their nicotine intake. It has often been perceived as a smoking cessation aid.
However, concerns began to emerge, including reports of health issues related to vaping, especially lung injuries and respiratory problems. Additionally, the rise of vaping among young people, along with regulatory changes and public awareness campaigns, led to a re-evaluation of its safety and contributed to the evolving trend of vaping, with an increased focus on its potential harm and impact on health.
Executive Summary:
Vaping has become a prominent topic in consumer search behaviour, with an average of 810,000 searches per month. Over the past five years, search volume has seen consistent growth, boasting 40.53% growth in search volume and an average annual growth rate of 10.97% since 2017.
However, this trend can also be largely attributed to concerns surrounding the health and safety of vaping. There is an increased volume of searches for queries related to vaping’s health effects and safety measures, reflecting growing consumer awareness and caution. Market drivers include a diverse consumer base, including young adults, former smokers, and tech-savvy individuals. Vaping is perceived as a smoking cessation tool and harm reduction strategy, driving demand for nicotine reduction strategies and alternatives. The vaping industry continues to innovate, with advancements in technology, flavour profiles, and safety features. Cannabis and CBD vaping segments are also poised for growth, subject to legalisation.
However, increasing evidence of it’s harmful effects and the rising prevalence of vaping among the youth and younger adults has harmed its reputation as an effective smoking cessation aid.
The future outlook for vaping is marked by regulatory uncertainty, with evolving regulations influencing product availability and marketing strategies. The industry will have to continue to prioritise health and safety, emphasising product quality, transparency and it’s ability to reduce smoking and nicotine addiction.
Vaping’s role in smoking cessation and harm reduction will be under further scrutiny. The industry must navigate challenges related to flavour bans, youth prevention efforts, and building consumer trust.
Report Contents:
- Introduction
- Market Segmentation
- Data and Trends
- Hot Trending Topics
- Top Searched Questions
- Consumer Profile
- Innovation
- Challenges and Threats
- Search Behaviour Predictions
- Future Outlook
Report Date:
2017 – 2023
Membership Level:
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Our reports are our own expert perspective and analysis delivered in interactive presentation reports. It is a round-up of key trends or topics in a given time period or it may include a deep-dive into a sub sector of the industry. Our reports delve extensively into online search patterns, offering search volume data and an analysis of online search queries. This provides a comprehensive view of current demand trends. In today’s digital age, individuals often consult the internet for health and wellness related decisions, making it essential to decipher their online search behaviour to uncover valuable market insights. When combined with our broader industry expertise, this search data allows our reports to provide a concise overview of the current landscape within key sectors.
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Our reports analyse data from defined time periods which are provided in the report and in the “Report Date” section above.
Market Growth and Demand Through Search Data Rising search volumes signal growing market demand and help identify new opportunities. Share of search analysis further reveals a brand’s visibility compared to competitors, which can predict future market share. Consistent search query growth indicates ongoing interest and aids in planning for sustained success. Share of search highlights whether a brand is outpacing competitors, suggesting strong future positioning.
Understanding Consumer Behaviour Trends Search queries provide insight into consumer preferences, revealing trends toward specialised or personalised services. Seasonal search patterns help businesses optimise marketing and inventory around peak demand periods.
Market Segmentation Insights from Search Data Search data allows for the identification of distinct customer segments, enabling targeted marketing and product offerings. Demographic insights from search trends reveal which groups are driving specific market trends, guiding audience targeting.
Addressing Challenges and Threats Search trends can uncover operational challenges, such as shifts in demand or regulatory issues, helping businesses anticipate and mitigate disruptions. Competitive search landscape analysis reveals areas for improvement or innovation.
Driving Innovation and Identifying Future Opportunities Search trends highlight emerging technologies, guiding early adoption and competitive differentiation. Analysing search patterns also helps predict future trends, allowing businesses to proactively adapt and innovate.
Strategic Recommendations Based on Search Data Search insights can refine marketing strategies by aligning messaging with consumer demand and improving search engine visibility. Additionally, search data informs product development and aids in risk management by anticipating potential issues.
Trend reports are essential tools that professionals can use to gain a competitive edge, make informed decisions, and strategically plan for the future.
They are also valuable tools and resources for internal reporting and market research, offering downloadable data that can be further analysed or combined with other data sources for a comprehensive view. They provide inspiration and intelligence that support various business functions, including strategic planning, risk management, marketing optimisation, sales strategies, enhancing customer experience, and driving product development and innovation. By utilising these reports, businesses can make informed decisions and stay competitive in a dynamic marketplace.
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