Trend Reports

Online Therapy

Digital Health & Fitness
online therapy trends

Key Statistics

USD $2.60 billion

Market Value

USD $90.79 billion (2030)

Market Growth

85,200

Avg. No of Searches Worldwide (per month)

+47.98%

Search volume 5 yr growth

Trend Report

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What is Online Therapy

Online therapy, also known as teletherapy or telehealth counselling, refers to the provision of mental health services and therapy sessions through digital platforms, typically over the internet. It allows individuals to access therapy and counselling services from licensed mental health professionals remotely, using video calls, chat, or phone calls. Online therapy aims to provide the same level of support and intervention as traditional in-person therapy, but with the added convenience and accessibility of being conducted online.

Why is Online Therapy Trending

The current state of online therapy searches may vary over time, but generally, there has been a significant increase in searches related to online therapy due to the factors mentioned below. During the COVID-19 pandemic, there was a notable surge in interest in online mental health services, reflecting the growing demand for these services.
 
Online therapy has gained popularity for several reasons:
  1. Accessibility: Online therapy makes mental health services more accessible to individuals who may face barriers to in-person therapy, such as those in remote areas or with physical disabilities.
  2. Convenience: It offers flexibility in scheduling sessions and eliminates the need for travel, reducing time and cost barriers for clients.
  3. Privacy: Some people feel more comfortable discussing sensitive topics in the privacy of their own homes.
  4. Stigma Reduction: Online therapy may reduce the stigma associated with seeking mental health support, as it can be done discreetly.
  5. COVID-19 Pandemic: The pandemic accelerated the adoption of telehealth services, including online therapy, as people sought alternatives to in-person healthcare.

Executive Summary:

Search volume for the keyword ‘online therapy’ has grown by +47.98% globally since 2017, accompanied by a sustained annual growth rate of +7.64% over the last 5 years. The keyword ‘online therapy’ receives an average of 85,200 monthly searches worldwide. These figures underscore the increasing demand for accessible mental health support.
 
Consumers are displaying evolving search behaviours, demonstrating a preference for specialised services. Queries related to specific mental health concerns such as anxiety, phobias, and relationship issues are gaining popularity.
 
Additionally, the integration of mental health with broader telehealth and primary care services is on the horizon, reflecting a holistic approach to well-being.
 
The future of online therapy appears promising, driven by the growing recognition of its convenience and effectiveness. It is anticipated that consumers will continue to diversify their search queries, emphasising preventive mental health, cultural accessibility, privacy, and personalisation.
 
As the sector evolves, the integration of advanced AI-driven tools, holistic approaches, and tailored therapy experiences will further expand its reach and impact. Online therapy is poised to play a crucial role in meeting the mental health needs of a diverse and increasingly connected global population.

Report Contents:

  • Introduction
  • Market Segmentation
  • Data and Trends
  • Hot Trending Topics
  • Top Searched Questions
  • Consumer Profile
  • Innovation
  • Challenges and Threats
  • Search Behaviour Predictions
  • Future Outlook

Report Date:

2017 – 2023

Membership Level:

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Our reports are our own expert perspective and analysis delivered in interactive presentation reports. It is a round-up of key trends or topics in a given time period or it may include a deep-dive into a sub sector of the industry. Our reports delve extensively into online search patterns, offering search volume data and an analysis of online search queries. This provides a comprehensive view of current demand trends. In today’s digital age, individuals often consult the internet for health and wellness related decisions, making it essential to decipher their online search behaviour to uncover valuable market insights. When combined with our broader industry expertise, this search data allows our reports to provide a concise overview of the current landscape within key sectors.

 

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Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the report will be displayed as a full screen interactive presentation.

Our reports analyse data from defined time periods which are provided in the report and in the “Report Date” section above.

Market Growth and Demand Through Search Data Rising search volumes signal growing market demand and help identify new opportunities. Share of search analysis further reveals a brand’s visibility compared to competitors, which can predict future market share. Consistent search query growth indicates ongoing interest and aids in planning for sustained success. Share of search highlights whether a brand is outpacing competitors, suggesting strong future positioning.

Understanding Consumer Behaviour Trends Search queries provide insight into consumer preferences, revealing trends toward specialised or personalised services. Seasonal search patterns help businesses optimise marketing and inventory around peak demand periods.

Market Segmentation Insights from Search Data Search data allows for the identification of distinct customer segments, enabling targeted marketing and product offerings. Demographic insights from search trends reveal which groups are driving specific market trends, guiding audience targeting.

Addressing Challenges and Threats Search trends can uncover operational challenges, such as shifts in demand or regulatory issues, helping businesses anticipate and mitigate disruptions. Competitive search landscape analysis reveals areas for improvement or innovation.

Driving Innovation and Identifying Future Opportunities Search trends highlight emerging technologies, guiding early adoption and competitive differentiation. Analysing search patterns also helps predict future trends, allowing businesses to proactively adapt and innovate.

Strategic Recommendations Based on Search Data Search insights can refine marketing strategies by aligning messaging with consumer demand and improving search engine visibility. Additionally, search data informs product development and aids in risk management by anticipating potential issues.

Trend reports are essential tools that professionals can use to gain a competitive edge, make informed decisions, and strategically plan for the future. 

They are also valuable tools and resources for internal reporting and market research, offering downloadable data that can be further analysed or combined with other data sources for a comprehensive view. They provide inspiration and intelligence that support various business functions, including strategic planning, risk management, marketing optimisation, sales strategies, enhancing customer experience, and driving product development and innovation. By utilising these reports, businesses can make informed decisions and stay competitive in a dynamic marketplace.

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Location

Elevate Ninety Media

Brunel House

2 Fitzalan Road

Cardiff

United Kingdom

CF24 OEB