The State of Home Workouts

Our reports are our own expert perspective and analysis delivered in interactive presentation reports. It is a round-up of key trends or topics in a given time period or it may include a deep-dive into a sub sector of the industry. Our reports delve extensively into online search patterns, offering search volume data and an analysis of online search queries. This provides a comprehensive view of current demand trends. In today’s digital age, individuals often consult the internet for health and wellness related decisions, making it essential to decipher their online search behaviour to uncover valuable market insights. When combined with our broader industry expertise, this search data allows our reports to provide a concise overview of the current landscape within key sectors.

Yes the data for each chart, graph and table can be downloaded into xls. and csv. files by clicking on the download data icon.

Yes, you can download the slide deck into pdf, jpeg and png files by clicking the 3 dots icon in the top right corner of each presentation and then clicking the download icon.

Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the report will be displayed as a full screen interactive presentation.

Our reports analyse data from defined time periods which are provided in the report and in the “Report Date” section above.

Market Growth and Demand Through Search Data Rising search volumes signal growing market demand and help identify new opportunities. Share of search analysis further reveals a brand’s visibility compared to competitors, which can predict future market share. Consistent search query growth indicates ongoing interest and aids in planning for sustained success. Share of search highlights whether a brand is outpacing competitors, suggesting strong future positioning.

Understanding Consumer Behaviour Trends Search queries provide insight into consumer preferences, revealing trends toward specialised or personalised services. Seasonal search patterns help businesses optimise marketing and inventory around peak demand periods.

Market Segmentation Insights from Search Data Search data allows for the identification of distinct customer segments, enabling targeted marketing and product offerings. Demographic insights from search trends reveal which groups are driving specific market trends, guiding audience targeting.

Addressing Challenges and Threats Search trends can uncover operational challenges, such as shifts in demand or regulatory issues, helping businesses anticipate and mitigate disruptions. Competitive search landscape analysis reveals areas for improvement or innovation.

Driving Innovation and Identifying Future Opportunities Search trends highlight emerging technologies, guiding early adoption and competitive differentiation. Analysing search patterns also helps predict future trends, allowing businesses to proactively adapt and innovate.

Strategic Recommendations Based on Search Data Search insights can refine marketing strategies by aligning messaging with consumer demand and improving search engine visibility. Additionally, search data informs product development and aids in risk management by anticipating potential issues.

Trend reports are essential tools that professionals can use to gain a competitive edge, make informed decisions, and strategically plan for the future. 

They are also valuable tools and resources for internal reporting and market research, offering downloadable data that can be further analysed or combined with other data sources for a comprehensive view. They provide inspiration and intelligence that support various business functions, including strategic planning, risk management, marketing optimisation, sales strategies, enhancing customer experience, and driving product development and innovation. By utilising these reports, businesses can make informed decisions and stay competitive in a dynamic marketplace.