Vitable

Vitable is an emerging Australian brand in the health and wellness sector, specialising in personalised vitamin and supplement subscriptions. This innovative brand tailors its products to individual health needs and goals, based on responses to an online health questionnaire. Vitable’s approach aligns with the growing trend towards personalised nutrition, a concept gaining traction in the health and wellness industry. This trend acknowledges that each individual has unique health requirements, influenced by factors such as lifestyle, dietary habits, and specific health concerns. By offering customised supplement plans, Vitable aims to fill nutritional gaps and support overall health and well-being.

The brand’s focus on personalisation highlights a shift in the nutritional supplement market towards more tailored solutions, rather than a one-size-fits-all approach. Vitable’s business model, which combines digital health assessment tools with direct-to-consumer marketing, exemplifies the increasing convergence of technology, data-driven personalisation, and health and nutrition services, meeting a growing consumer demand for customised health care solutions.