Premom

Premom is a digital health platform designed to assist women in their journey to conceive, representing a significant advancement in the field of women’s health and femtech (female technology). This mobile app functions as a comprehensive ovulation tracker and fertility aid, utilising data input by users, such as menstrual cycle information, basal body temperature, and other fertility signs, to predict ovulation and identify the most fertile days. Premom’s role in women’s health is crucial as it empowers women with knowledge and tools to understand their reproductive health better. It exemplifies the growing trend in femtech, which focuses on leveraging technology to address women’s unique health needs, particularly in areas historically underserved by medical science. By providing accessible and user-friendly digital resources for fertility tracking and planning, Premom plays a pivotal role in enhancing women’s ability to make informed decisions about their reproductive health and family planning strategies. This aligns with the broader movement towards personalised, data-driven healthcare solutions that cater specifically to women’s health issues.

Global Monthly Search Volume (last 12 month avg)

4100

Brand or Non-Brand Search Query

Brand

Sectors

Physical Health

Trend Summary (Updated Monthly)

Summary

5 Year Growth:

Moderate

12 Month Forecast:

High growth potential

Search volume:

Low

Seasonal:

Mildly seasonal

Ranking Competition:

Moderately competitive

Trend or Fad

Trend

Sub-Sectors:

Apps, Reproductive Health, Women’s Health

Other Categories

Femtech, Fertility, Ovulation tracker

Which macro trends are influencing these trends:

Personalisation, Holistic health, Connected digital health ecosystem, Ageing population, Women empowerment

Trend Significance

What is the impact of this trend:

The rise of platforms like Premom within the femtech sector marks a significant trend in women’s health, highlighting the increasing use of technology to empower women with greater autonomy and understanding of their reproductive health. This trend reflects a broader shift towards personalised, data-driven healthcare solutions, specifically tailored to the unique needs of women. By providing tools for fertility tracking and reproductive health management, femtech applications like Premom are filling gaps in traditional healthcare systems, which have often overlooked women-specific issues. The popularity of these platforms also indicates a growing demand for accessible, convenient, and non-invasive health monitoring methods. Moreover, this trend is instrumental in increasing awareness and knowledge about women’s health issues, breaking down taboos, and encouraging open discussions. The emergence and growth of femtech solutions like Premom not only offer practical health management tools but also represent a progressive step in acknowledging and addressing the complexities of women’s health, ultimately leading to better health outcomes and empowerment for women worldwide.