From New Year resolutions to winter colds the health and wellness industry is influenced by changing seasons. This means that companies need to consider seasons search engine optimisation (SEO) as part of their content and marketing strategy.
By aligning content with the seasonal trends and consumer interests, brands can significantly enhance their online visibility and engagement.
What is Seasonal SEO?
Seasonal SEO refers to the practice of optimising your website’s content to rank higher in search engine results pages (SERPs) during specific times of the year when search demand for certain topics increases. This involves creating or updating content to match the seasonal interests, questions, and needs of your target audience. For the health and wellness sector, this could mean focusing on topics like “summer fitness routines,” “winter skincare tips,” or “healthy holiday eating” during relevant times of the year.
Why Does Seasonal SEO Matter for Health and Wellness Content?
The health and wellness industry is deeply influenced by seasonal changes. People’s interests and concerns shift with the seasons, affecting the information they seek online. For instance, there’s a spike in searches for cold remedies in the winter and allergy solutions in the spring. By leveraging seasonal SEO, health and wellness brands can position their content to be directly in line with these changing interests, thus driving more organic traffic, improving engagement, and ultimately boosting conversions.
Key Seasons to Consider for Health and Wellness Content
The health and wellness industry should pay special attention to the following seasons:
- New Year: Resolutions related to fitness, healthy eating, and lifestyle changes.
- Spring: Allergies, spring cleaning for mental health, and getting in shape for summer.
- Summer: Sun protection, hydration, outdoor fitness, and travel health tips.
- Fall: Immune-boosting tips, mental health as daylight decreases, and preparing for the cold and flu season.
- Winter: Cold and flu prevention, indoor fitness routines, and dealing with seasonal affective disorder (SAD).
How to Find Seasonal Content Ideas and Trends
To identify seasonal content ideas, start by analysing historical search data using tools like Google Trends and Elevate Trends. Look for patterns in what your target audience searches for during different times of the year. Social listening and monitoring relevant forums and social media platforms can also reveal what topics are currently in vogue. Additionally, consider using keyword research tools, such as Semrush or Ahrefs to find specific terms and questions your audience is searching for in relation to the season.
Top 5 Tips to Optimize Your Health and Wellness Content for Seasonal SEO
1. Plan Ahead Using a Content Calendar
To ensure your health and wellness content aligns with seasonal trends, start with a comprehensive content calendar. This tool allows you to visualise the entire year at a glance, highlighting key seasons, holidays, and events relevant to your audience’s health interests. Begin by mapping out content themes for each season well in advance, allowing ample time for content creation, optimisation, and promotion. This proactive approach ensures your content is ready to capture peak interest during each season.
2. Research Seasonal Keywords and Topics
The cornerstone of effective seasonal SEO is identifying the right keywords and topics that resonate with your audience’s seasonal concerns and interests. Utilise tools like Google Trends, Elevate Trends and keyword research platforms to uncover what your target audience searches for during different times of the year.
Look for patterns in search behaviour and emerging trends within the health and wellness sphere, focusing on keywords with high search volume but manageable competition. Incorporating these keywords into your content strategy helps your website rank higher when these seasonal topics peak in popularity.
3. Update Old Content That is Relevant to the Season
Revitalising existing content can be as impactful as creating new posts. Review your content archive for pieces that could be updated or repurposed for the upcoming season. For instance, a general article on immune health can be refreshed with specific tips for flu season, incorporating the latest research and seasonal keywords. Updating old content not only gives it a new lease of life but also signals to search engines that your website remains relevant and up-to-date, potentially boosting your SEO rankings.
4. Gain Backlinks by Promoting Seasonal Content
Backlinks are a crucial component of SEO, signalling to search engines that other websites consider your content valuable and authoritative. To enhance your backlink profile with seasonal content, engage in active promotion. Share your content on social media, relevant online communities, and with influencers in the health and wellness space. Consider collaborating with other websites or blogs for guest posts or content exchanges. The more your content is shared and linked to, the greater its reach and the stronger its impact on your SEO performance.
5. Track and Analyse Content Performance
Finally, the only way to truly understand the impact of your seasonal SEO efforts is through meticulous tracking and analysis. Use analytics tools to monitor how your content performs in terms of traffic, engagement, and rankings. Pay close attention to metrics like page views, time spent on page, engagement rate, and conversion rate. Analyse which pieces of content performed best and why, using these insights to refine your strategy for the next season. Continuous analysis allows you to adapt and evolve your approach, ensuring your content remains effective and engaging year-round.
Get Started with Planning Your Seasonal Content with Elevate Trends
Elevate Trends is your go-to platform for seamlessly integrating seasonal SEO strategies into your health and wellness content planning. Our tools and insights help you stay ahead of the curve, ensuring your content resonates with your audience’s seasonal needs and interests. In our trend trackers and trend reports we track and analyse seasonal trends for key topics and keywords.
Start leveraging the power of seasonal SEO today by signing up to a free account and watch your health and wellness brand flourish throughout the year.
