People are Increasingly Searching With Clear Intent to Improve Gut Health

Gut health search trends

Gut Health has been a well known rising trend since the pandemic, but there has been strong growth in search terms that show consumers are searching with clear intent to improve their gut health and better understand topics such as the gut microbiome and probiotic foods.

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Style Meets Health: WHOOP Band and Oura Ring Continue to Rise in Search

Whoop band search trends

SMART watches have been the prominent wearable smart devices for activity tracking and personalised health monitoring. However, increasing search interest in devices such as the Whoop Band and the Oura Ring might be showing signs of a shift towards consumer preferences for fashionable wearable devices that focus on holistic health monitoring.

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Fertility Tracking Is Growing in Demand in Femtech Apps

Premom search trends

The increase in search interest for the ovulation tracker App, Premom, got us thinking just how popular is this type of feature for apps supporting women's health. It turns out other ovulation trackers are increasing in search too, such as Flo App, Mira and Kegg are also trending.

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Fitness Enthusiasts Putting More Emphasis on Recovery

Recovery search trends

Fitness enthusiasts are increasingly realising the importance of recovering effectively from exercise to improve athletic performance as we are seeing an increase in search interest for products such as 'compression boots' and 'ice bath'.

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Non Alcoholic Beer Shows Signs Of Moving Beyond Dry January Trend

Non alcoholic beer

Search interest for non alcoholic beer reached a peak in June, ahead of the usual popular January interest peaks. The peaks in January are obvious to explain as people embark in 'Dry January' and New Year resolutions to cut back on the booze, but what does the recent peak in June say about consumer preferences for Non Alcoholic Beer?

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Is Berberine the New Wonder Supplement?

Search interest Berberine

Berberine is rising in search popularity riding off the back of the trends created by weight loss injections such as Ozempic and Wegovy.

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People Need a Physio The Most Towards the End of the Summer

Physio near me seasonality

Search interest for 'Physio Near Me' is at it's most popular in the months of June through to November. It would appear that the time of year we spend most outdoors we are more susceptible we are to injury.

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