Style Meets Health: WHOOP Band and Oura Ring Continue to Rise in Search
SMART watches have been the prominent wearable smart devices for activity tracking and personalised health monitoring. However, increasing search interest in devices such as the Whoop Band and the Oura Ring might be showing signs of a shift towards consumer preferences for fashionable wearable devices that focus on holistic health monitoring.
Fertility Tracking Is Growing in Demand in Femtech Apps
The increase in search interest for the ovulation tracker App, Premom, got us thinking just how popular is this type of feature for apps supporting women's health. It turns out other ovulation trackers are increasing in search too, such as Flo App, Mira and Kegg are also trending.
Fitness Enthusiasts Putting More Emphasis on Recovery
Fitness enthusiasts are increasingly realising the importance of recovering effectively from exercise to improve athletic performance as we are seeing an increase in search interest for products such as 'compression boots' and 'ice bath'.
Developed Countries Increasingly Searching for ‘Boost Mood’ Related Searches
As cost of living increases in developed countries we are also beginning to see increased interest for search queries related to 'boost mood' in these regions.
Mushroom Supplements Sprouting an Interest in Search
Mushroom supplements are gaining popularity in search with a peak hitting this June, following on from strong interest since the beginning of 2023.
Non Alcoholic Beer Shows Signs Of Moving Beyond Dry January Trend
Search interest for non alcoholic beer reached a peak in June, ahead of the usual popular January interest peaks. The peaks in January are obvious to explain as people embark in 'Dry January' and New Year resolutions to cut back on the booze, but what does the recent peak in June say about consumer preferences for Non Alcoholic Beer?
Is Berberine the New Wonder Supplement?
Berberine is rising in search popularity riding off the back of the trends created by weight loss injections such as Ozempic and Wegovy.
People Need a Physio The Most Towards the End of the Summer
Search interest for 'Physio Near Me' is at it's most popular in the months of June through to November. It would appear that the time of year we spend most outdoors we are more susceptible we are to injury.
Is Interest in CBD Oil in Sharp Decline Or is it a sign the Market is Maturing?
CBD Oil gained a lot of interest very quickly and reached peak interest between 2018 and 2019. The decline in search might be due to reports the CBD Oil market is 'maturing'.
Meditation Enthusiasts are Turning to Youtube For Content
The rise of meditation practices has seen an increase in adoption through the use of apps, classes, at home and in the workplace. As such we are seeing a shift of search from google search to youtube as meditators have a preference for interactive content.