Consumers are Increasingly Aware of the Importance of Correct Foot Function
There is a growing consumer awareness about the importance of correct foot function. This trend, marked by a significant uptick in searches for "Vivobarefoot" and "Toe Spacers," reflects a deeper understanding among consumers of how foundational foot health is to overall well-being.
Increasing Curiosity In What Our Stool Samples Tell Us About Our Health
There has been a surge in search for tests that analyse our faecal matter. It's no coincidence it coincides with increased interest in digestive health, the gut health revolution and the emerging home health tests sector. Are people ready to see what insights their stool samples may hold to improve their holistic health?
Is COROS Emerging as a Serious Competitive Threat to Garmin?
The fitness and endurance sectors are witnessing an interesting evolution in the smartwatch market, with established brands like Garmin now facing emerging competitors like COROS. Our analysis delves into the dynamics of this competition, analysing whether COROS poses a significant threat to Garmin's stronghold.
Are We Living in a Burnout and Tiredness Epidemic?
The rising trends in searches related to "work burnout" and "I am tired" are not to be taken lightly. They are indicative of a broader societal issue — a potential epidemic of burnout and chronic tiredness. These trends underscore the urgent need to address the well-being and mental health of individuals, both in the workplace and in daily life. Our trend signal analysis aim to shed light on the extent of these trends.
What’s Causing Interest in Vegan Foods and Recipes to Decline?
Recent reports show supermarkets lowering prices of vegan products and brands scaling back their vegan offerings, alongside a steady decline in search interest for vegan foods and recipes since 2020. These developments prompt questions about the current state of consumer attitudes towards veganism. Investigating search behaviour trends could offer insights into the future direction of the vegan movement.
Is High Intensity Training Stepping Aside for Low Intensity?
Is the decline in search for high interval intensity training vs the rise in search for topics related to low intensity training showing signs of a shift in the fitness community towards embracing lower-intensity workouts? Or is lower intensity finding new fitness audiences? Recent research highlighting the advantages of lower-intensity exercise could be prompting a greater focus on this approach.
News of Addiction to Ultra Processed Foods Creates Surge in Search
There has been increasing awareness in the media about the risk of becoming addicted to Ultra Processed Foods. It's generated heightened curiosity towards Ultra Processed Foods, particularly what foods are considered 'Ultra processed'.
Are People Concerned About Vaping?
The rise of vaping and e-cigarettes has stirred global health debates over recent years. The query 'stop vaping' has reached a peak in search interest across the globe recently. This may further highlight that as vaping popularity grows, so are concerns and an intent towards trying to quit the habit.
Growing ‘Dermatologist Near Me’ Searches Shows They are in Hot Demand
With the prevalence of skin conditions and skin cancer, people seeking Dermatologist services are increasingly sought after. This is further highlighted in the significant increase in search for 'Dermatologist near me'.
People are Increasingly Searching With Clear Intent to Improve Gut Health
Gut Health has been a well known rising trend since the pandemic, but there has been strong growth in search terms that show consumers are searching with clear intent to improve their gut health and better understand topics such as the gut microbiome and probiotic foods.