Is High Intensity Training Stepping Aside for Low Intensity?

HIIT trends in decline

Is the decline in search for high interval intensity training vs the rise in search for topics related to low intensity training showing signs of a shift in the fitness community towards embracing lower-intensity workouts? Or is lower intensity finding new fitness audiences? Recent research highlighting the advantages of lower-intensity exercise could be prompting a greater focus on this approach.

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News of Addiction to Ultra Processed Foods Creates Surge in Search

ultra processed foods search trends

There has been increasing awareness in the media about the risk of becoming addicted to Ultra Processed Foods. It's generated heightened curiosity towards Ultra Processed Foods, particularly what foods are considered 'Ultra processed'.

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Are People Concerned About Vaping?

Stop vaping trend signals

The rise of vaping and e-cigarettes has stirred global health debates over recent years. The query 'stop vaping' has reached a peak in search interest across the globe recently. This may further highlight that as vaping popularity grows, so are concerns and an intent towards trying to quit the habit.

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Style Meets Health: WHOOP Band and Oura Ring Continue to Rise in Search

Whoop band search trends

SMART watches have been the prominent wearable smart devices for activity tracking and personalised health monitoring. However, increasing search interest in devices such as the Whoop Band and the Oura Ring might be showing signs of a shift towards consumer preferences for fashionable wearable devices that focus on holistic health monitoring.

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Fertility Tracking Is Growing in Demand in Femtech Apps

Premom search trends

The increase in search interest for the ovulation tracker App, Premom, got us thinking just how popular is this type of feature for apps supporting women's health. It turns out other ovulation trackers are increasing in search too, such as Flo App, Mira and Kegg are also trending.

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Fitness Enthusiasts Putting More Emphasis on Recovery

Recovery search trends

Fitness enthusiasts are increasingly realising the importance of recovering effectively from exercise to improve athletic performance as we are seeing an increase in search interest for products such as 'compression boots' and 'ice bath'.

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Mushroom Supplements Sprouting an Interest in Search

Mushroom supplements

Mushroom supplements are gaining popularity in search with a peak hitting this June, following on from strong interest since the beginning of 2023.

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Non Alcoholic Beer Shows Signs Of Moving Beyond Dry January Trend

Non alcoholic beer

Search interest for non alcoholic beer reached a peak in June, ahead of the usual popular January interest peaks. The peaks in January are obvious to explain as people embark in 'Dry January' and New Year resolutions to cut back on the booze, but what does the recent peak in June say about consumer preferences for Non Alcoholic Beer?

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