Pure Gym, The Gym Group and JD Gyms Lead Budget Gyms Growth in the UK
The budget gym sector has grown significantly in the UK, particularly recovering strongly from COVID lockdowns, as more people look to affordable gyms to prioritise their health and fitness. But Pure Gym, JD Gyms and The Gym Group have been the three clear leaders, especially capturing a large proportion of brand share of search.
Hyrox Overtaking Crossfit in Popularity in the UK
Hyrox is taking the hybrid fitness event by storm and has gained huge popularity in the UK. In fact, it's search volume for its' brand alone has surpassed CrossFit in the UK, but CrossFit's brand ecosystem still receives a market leading position of branded search. We analyse if Hyrox has the potential to rival CrossFit in the Uk.
Consumers are Increasingly Aware of the Importance of Correct Foot Function
There is a growing consumer awareness about the importance of correct foot function. This trend, marked by a significant uptick in searches for "Vivobarefoot" and "Toe Spacers," reflects a deeper understanding among consumers of how foundational foot health is to overall well-being.
Increasing Curiosity In What Our Stool Samples Tell Us About Our Health
There has been a surge in search for tests that analyse our faecal matter. It's no coincidence it coincides with increased interest in digestive health, the gut health revolution and the emerging home health tests sector. Are people ready to see what insights their stool samples may hold to improve their holistic health?
Is COROS Emerging as a Serious Competitive Threat to Garmin?
The fitness and endurance sectors are witnessing an interesting evolution in the smartwatch market, with established brands like Garmin now facing emerging competitors like COROS. Our analysis delves into the dynamics of this competition, analysing whether COROS poses a significant threat to Garmin's stronghold.
Are We Living in a Burnout and Tiredness Epidemic?
The rising trends in searches related to "work burnout" and "I am tired" are not to be taken lightly. They are indicative of a broader societal issue — a potential epidemic of burnout and chronic tiredness. These trends underscore the urgent need to address the well-being and mental health of individuals, both in the workplace and in daily life. Our trend signal analysis aim to shed light on the extent of these trends.
What’s Causing Interest in Vegan Foods and Recipes to Decline?
Recent reports show supermarkets lowering prices of vegan products and brands scaling back their vegan offerings, alongside a steady decline in search interest for vegan foods and recipes since 2020. These developments prompt questions about the current state of consumer attitudes towards veganism. Investigating search behaviour trends could offer insights into the future direction of the vegan movement.
Is High Intensity Training Stepping Aside for Low Intensity?
Is the decline in search for high interval intensity training vs the rise in search for topics related to low intensity training showing signs of a shift in the fitness community towards embracing lower-intensity workouts? Or is lower intensity finding new fitness audiences? Recent research highlighting the advantages of lower-intensity exercise could be prompting a greater focus on this approach.
News of Addiction to Ultra Processed Foods Creates Surge in Search
There has been increasing awareness in the media about the risk of becoming addicted to Ultra Processed Foods. It's generated heightened curiosity towards Ultra Processed Foods, particularly what foods are considered 'Ultra processed'.
Are People Concerned About Vaping?
The rise of vaping and e-cigarettes has stirred global health debates over recent years. The query 'stop vaping' has reached a peak in search interest across the globe recently. This may further highlight that as vaping popularity grows, so are concerns and an intent towards trying to quit the habit.