Trend Tracker

Share of Search for Hybrid Fitness Events

Fitness & Exercise

Search Volume Trends

Share of Search

Market Competitiveness

Data Refreshed Monthly

Dimensions:

Hyrox, CrossFit, Spartan Race, DEKA Fit

Metrics:

Share of Search, Search Volume

Tracker and Analyst Summary

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Overview:

Hybrid fitness events combine elements of endurance, strength, and functional training, appealing to athletes and fitness enthusiasts seeking diverse, high-intensity challenges. This format has gained popularity as people increasingly prioritise variety in fitness, opting for events that push multiple physical capacities. Leading brands in this space include CrossFit, Spartan Race, Hyrox, and DEKA Fit, each offering unique event structures that cater to different athletic goals and fitness communities. CrossFit, the pioneer in hybrid fitness, established a global movement with its high-intensity, community-driven model, creating a substantial following and a dominant market position for over a decade. Spartan Race, with its endurance obstacle courses, complements this demand but focuses more on outdoor, adventure-based challenges.

In recent years, Hyrox has rapidly emerged as a significant competitor, offering a structured indoor competition that combines strength and endurance in a standardised format. This appeal, especially among fitness enthusiasts looking for measurable and comparable results, has contributed to Hyrox’s increasing search volumes and market share. Tracking search data for hybrid fitness brands reveals consumer trends, interests, and brand awareness, providing critical insights into market positioning and competitive dynamics. As search volume can indicate shifts in consumer attention, tracking these patterns allows brands and analysts to anticipate emerging demands and develop targeted strategies for growth in the competitive fitness event market.

Rationale:

Hybrid fitness events emerged from a growing desire among fitness enthusiasts to move beyond traditional gym routines and test their physical capacities across multiple domains, including strength, endurance, and functional movement. This shift took root in the early 2000s with the rise of CrossFit, which introduced high-intensity, mixed-modal workouts that combined elements from various disciplines such as weightlifting, gymnastics, and cardio. As CrossFit’s popularity grew, it spurred a wave of similar events and competitions, from Spartan Race’s outdoor obstacle courses to indoor endurance events like Hyrox and DEKA Fit, which offer standardised, measurable formats for athletes of all levels. These events provide diverse training experiences, social engagement, and goal-setting opportunities, making hybrid fitness a staple in the fitness industry.

Our tracker will keep a real-time eye on Hyrox catching CrossFit for brand share of search and how new niche entrants fair against the market leaders.

Key Insights:

CrossFit’s Established Dominance: CrossFit maintains a leading position in hybrid fitness, although its share of search has gradually declined from 85%+ in 2019 to around 60% by late 2024. This decline suggests potential market saturation or a shift toward emerging competitors, yet CrossFit’s high search volume reflects a loyal and substantial consumer base.
Hyrox’s Rapid Growth: Hyrox has seen notable growth, with its share of search rising from less than 1% in 2019 to over 28% by October 2024. This surge in interest highlights the increasing appeal of Hyrox’s unique, indoor endurance-and-strength format, attracting consumers seeking structured, measurable fitness challenges.
Market Stability for Spartan Race and DEKA Fit’s Niche Growth: Spartan Race has a steady but modest share, appealing to endurance and obstacle-focused athletes. DEKA Fit remains a niche player, showing incremental growth in search interest, suggesting curiosity within high-intensity training niches.

Why use this tracker:

Tracking branded share of search and search trends for hybrid fitness event brands is essential for understanding shifts in consumer interest, competitive positioning, and emerging trends within the market. Search data reveals which brands capture the most attention, indicating how well they resonate with consumer preferences and adapt to evolving fitness trends. By monitoring search volume and share, brands can gauge the effectiveness of their marketing strategies, assess the impact of new event formats or geographic expansion, and identify opportunities for differentiation. Ultimately, share of search insights help companies stay competitive by revealing which offerings are in demand, guiding targeted strategies in a fast-evolving market.

Membership Level:

Trackers are available to professional and elite level members. To change your membership subscription click the button below

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What is Share of Search?

Share of Search is a metric that measures the proportion of search queries for a specific brand or search term compared to the total searches within a particular category or market. Share of Search is an essential data drive tool for forecasting future trends.

Brand Share of Search serves as an indicator of a brand’s visibility and popularity relative to its competitors. By tracking Brand Share of Search, companies can gauge their brand awareness, understand their competitive positioning, and monitor shifts in consumer interest over time. This metric is particularly valuable as it often correlates with broader market trends, providing insights that can inform marketing strategies, brand positioning, and business growth efforts.

Non-branded Share of Search can be used to gain insights into shifting consumer interest and preferences. Fluctuations in share of search for different non branded search terms can provide early signals of emerging trends. For example, if searches for “Vitamin B Supplements” decline while “Vitamin D Supplements” rise, it could point to a shift in consumer preference. The metric is particularly useful for resource allocation, marketing messaging and product development to align with consumer preferences.

Can I download the data?

Yes the data for each chart, graph and table can be downloaded into xls. and csv. files by clicking on the download data icon.

Can I download the slide deck?

Yes, you can download the slide deck into pdf, jpeg and png files by clicking the 3 dots icon in the top right corner of each presentation and then clicking the download icon.

Can I create interactive presentations?

Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the tracker will be displayed as a full screen interactive presentation.

How frequently is the data updated?

The data is updated on a monthly basis, however, the day of the month our tracker updates varies from tracker to tracker.

What Insights Can I Derive from the Trackers?

Search Volume and Market Size: Our trackers provide data on search volume for tracked topics, search terms or brands. Whilst not directly correlated, in some instances, it can provide an indication of market size and maturity.

Stay Ahead of Market Trends: Trackers provide early detection of emerging trends, allowing professionals to anticipate shifts in consumer behaviour and capitalise on new opportunities before competitors.

Consumer Behaviour: By analysing search behaviours and volume, professionals can make data-driven decisions that align with consumer interests, improving product development, marketing strategies, and overall business outcomes.

Gain Competitive Insights: Trackers enable professionals to benchmark their brand’s search presence against competitors, offering insights into brand health, market positioning, and areas for improvement. It can also provide an indication of the overall competitiveness of the market in question.

Monitor Brand Performance: Regularly tracking brand share of search and related metrics allows professionals to assess the effectiveness of brand performance in the market and analyse market share.

Predict Future Market Share: By tracking trends in search volume and brand share of search, professionals can identify patterns that often precede changes in market share. This foresight allows them to proactively adjust strategies, optimise resource allocation, and position their brand for growth in a competitive market.

How Do I Use The Trackers

Trend trackers are essential tools for professionals in the health, wellness, and fitness industry, enabling them to stay informed about emerging market trends, consumer behaviours, and shifts in brand dynamics. By regularly analysing real-time data and comparing trends across factors such as seasonality, location, and sub-topics, professionals can gain a comprehensive understanding of their market. The ability to download data for your own in-depth analysis requirements allows for customised insights tailored to specific business needs. Furthermore, the tools for creating visual presentations and slide decks help effectively communicate these insights to stakeholders.

Moreover, these trackers can be used to predict future market share by analysing historical data and identifying patterns that indicate potential shifts in consumer interest and market dynamics. This foresight allows businesses to proactively adjust their strategies, ensuring they remain competitive and positioned for growth. In essence, trend trackers empower professionals to make data-driven decisions that enhance their ability to capture and maintain market share in a rapidly evolving industry.

What people are saying

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