Trend Tracker

Top Trending Treatments for Anxiety Relief

Mental Health

Search Volume Trends

Share of Search

Market Competitiveness

Data Refreshed Monthly

Dimensions:

Breathing exercises for anxiety, CBD for anxiety, Medication for Anxiety, Natural remedies for anxiety, supplements for anxiety, Therapy for anxiety, meditation for anxiety

Metrics:

Search Volume, Brand Share of Search

Tracker and Analyst Summary

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Overview:

Anxiety represents a significant mental health concern with a global impact, affecting individuals across diverse demographics. Co-occurring with other mental health disorders, such as depression and substance use, it presents complex challenges for diagnosis and treatment.

The economic implications of anxiety are substantial, resulting in heightened healthcare utilisation, absenteeism, and decreased workplace productivity. Socially, anxiety can lead to isolation, strained relationships, and difficulties in community functioning. Moreover, untreated anxiety may have long-term physical health consequences, including hypertension, cardiovascular disease, and gastrointestinal issues.

Our tracker closely monitors popular online searches for coping methods, analysing the emerging trends in anxiety management. This data provides valuable insights for marketers, decision-makers, and policymakers, enabling them to tailor products, allocate resources, and formulate supportive policies that contribute to enhanced mental health support and overall well-being.

Informed by these search trends, stakeholders can make proactive and impactful contributions to the ongoing discourse on mental health, ensuring relevant content and meaningful engagement with the public.

Rationale:

In recent years, the global landscape of anxiety treatment has shifted significantly, driven by growing mental health awareness, the impact of the COVID-19 pandemic, and an increasing focus on holistic well-being. Data from our tracker Search Trends for Mental Health Disorders highlights anxiety as one of the most pressing mental health concerns worldwide, with individuals exploring both traditional and alternative treatments.

As anxiety disorders rise, consumer preferences are evolving toward more integrative solutions that include medication, therapy, breathing exercises, meditation, and supplements. This shift points to a deepening need for personalised, effective, and accessible treatments that can address anxiety in a more holistic manner. The pandemic, in particular, accelerated the adoption of self-care practices like meditation and breathing exercises as people sought relief from isolation and heightened stress.

While medication remains a dominant choice, search trends reveal increasing interest in alternative methods like breathing exercises and supplements, alongside a decline in CBD’s popularity. This fluctuation in consumer interest reflects the reactive nature of the industry, where treatment trends are often driven by external factors, such as media coverage or crises like COVID-19, rather than a clear, data-driven understanding of what works best for individuals. The absence of a reliable tracking system leaves consumers and providers with limited information on the long-term efficacy of different treatments, underscoring the need for a data driven tool that can guide more informed, personalised approaches to anxiety management.

Key Insights:

The evolving landscape of anxiety treatment from 2019 to 2024 highlights critical shifts in consumer preferences and industry gaps. The growing demand for both traditional and alternative therapies, alongside the COVID-19 pandemic’s influence, has emphasised the need for personalised, data-driven, and integrative treatment options.

Medication dominates, peaking at 41.04% in 2024, emphasising the importance of integrating it with complementary therapies like meditation and mindfulness.
Breathing exercises and meditation surged during the pandemic, reflecting heightened awareness of stress management. These practices remain strong post-pandemic, signalling their integration into long-term wellness programs.
CBD’s early peak in 2019 declined by 2024, showing possible market saturation, while supplements have steadily grown, driven by demand for science-backed wellness products.
The COVID-19 pandemic accelerated interest in holistic health practices, with consumers seeking both traditional and alternative treatments like meditation and supplements to address anxiety and stress.
Integrative health models blending medication, therapy, meditation, and supplements will define the future of anxiety treatments, as consumers seek holistic, personalised care.
AI and data-driven personalisation will play a significant role in tailoring anxiety treatments, offering individualised recommendations based on user profiles and health data.
Preventative mental health care will gain prominence, with wearables and apps providing real-time stress interventions, while evidence-backed supplements will continue to grow.
As trust in CBD declines, the market will shift toward evidence-based natural remedies, and digital therapeutics will expand as consumers seek accessible, virtual mental health care solutions.

Why use this tracker:

Anxiety has become one of the most searched for mental health issues worldwide on the internet. By monitoring shifts in interest between traditional treatments like medication and emerging alternatives such as breathing exercises, supplements, and meditation, the industry can better understand market dynamics and adapt their offerings accordingly. This tracker allows for the identification of evolving trends, such as the rise in holistic and preventative care, enabling brands to tailor their products and services, improve consumer engagement, and remain competitive in a rapidly changing landscape. Additionally, it offers a proactive tool for anticipating future demand, guiding strategic decisions on product development, marketing, and positioning.

Membership Level:

Trackers are available to professional and elite level members. To change your membership subscription click the button below

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What is Share of Search?

Share of Search is a metric that measures the proportion of search queries for a specific brand or search term compared to the total searches within a particular category or market. Share of Search is an essential data drive tool for forecasting future trends.

Brand Share of Search serves as an indicator of a brand’s visibility and popularity relative to its competitors. By tracking Brand Share of Search, companies can gauge their brand awareness, understand their competitive positioning, and monitor shifts in consumer interest over time. This metric is particularly valuable as it often correlates with broader market trends, providing insights that can inform marketing strategies, brand positioning, and business growth efforts.

Non-branded Share of Search can be used to gain insights into shifting consumer interest and preferences. Fluctuations in share of search for different non branded search terms can provide early signals of emerging trends. For example, if searches for “Vitamin B Supplements” decline while “Vitamin D Supplements” rise, it could point to a shift in consumer preference. The metric is particularly useful for resource allocation, marketing messaging and product development to align with consumer preferences.

Can I download the data?

Yes the data for each chart, graph and table can be downloaded into xls. and csv. files by clicking on the download data icon.

Can I download the slide deck?

Yes, you can download the slide deck into pdf, jpeg and png files by clicking the 3 dots icon in the top right corner of each presentation and then clicking the download icon.

Can I create interactive presentations?

Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the tracker will be displayed as a full screen interactive presentation.

How frequently is the data updated?

The data is updated on a monthly basis, however, the day of the month our tracker updates varies from tracker to tracker.

What Insights Can I Derive from the Trackers?

Search Volume and Market Size: Our trackers provide data on search volume for tracked topics, search terms or brands. Whilst not directly correlated, in some instances, it can provide an indication of market size and maturity.

Stay Ahead of Market Trends: Trackers provide early detection of emerging trends, allowing professionals to anticipate shifts in consumer behaviour and capitalise on new opportunities before competitors.

Consumer Behaviour: By analysing search behaviours and volume, professionals can make data-driven decisions that align with consumer interests, improving product development, marketing strategies, and overall business outcomes.

Gain Competitive Insights: Trackers enable professionals to benchmark their brand’s search presence against competitors, offering insights into brand health, market positioning, and areas for improvement. It can also provide an indication of the overall competitiveness of the market in question.

Monitor Brand Performance: Regularly tracking brand share of search and related metrics allows professionals to assess the effectiveness of brand performance in the market and analyse market share.

Predict Future Market Share: By tracking trends in search volume and brand share of search, professionals can identify patterns that often precede changes in market share. This foresight allows them to proactively adjust strategies, optimise resource allocation, and position their brand for growth in a competitive market.

How Do I Use The Trackers

Trend trackers are essential tools for professionals in the health, wellness, and fitness industry, enabling them to stay informed about emerging market trends, consumer behaviours, and shifts in brand dynamics. By regularly analysing real-time data and comparing trends across factors such as seasonality, location, and sub-topics, professionals can gain a comprehensive understanding of their market. The ability to download data for your own in-depth analysis requirements allows for customised insights tailored to specific business needs. Furthermore, the tools for creating visual presentations and slide decks help effectively communicate these insights to stakeholders.

Moreover, these trackers can be used to predict future market share by analysing historical data and identifying patterns that indicate potential shifts in consumer interest and market dynamics. This foresight allows businesses to proactively adjust their strategies, ensuring they remain competitive and positioned for growth. In essence, trend trackers empower professionals to make data-driven decisions that enhance their ability to capture and maintain market share in a rapidly evolving industry.

What people are saying

"The Elevate Trends platform is my go to for staying on top of trends in the health and wellness industry. Knowing what consumers are searching for is wonderful insight for helping to us to engage with our audiences”

“Elevate Ninety Media is extremely insightful for my business. The data and analysis helps us to plan our strategies and execute our marketing.”

“Elevate Trends is a great resource to discover trending consumer behaviours to identify future innovations for our product pipeline. Also, the data and slide decks are really helpful to produce internal reports and presentations for my management meetings.”