Trend Tracker

Search Trends for Mental Health Disorders

Mental Health

Search Volume Trends

Share of Search

Market Competitiveness

Data Refreshed Monthly

Dimensions:

Anxiety, Bipolar Disorders, Depression, Personality Disorders, Phobias, PTSD

Metrics:

Search Volume, Brand Share of Search

Tracker and Analyst Summary

This data product and content is for Professional and Elite members only.
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Overview:

Our tracker focuses on the most popular searched mental health disorders online, tracking disorders such as anxiety, depression, bipolar disorder, personality disorders, phobias, and post-traumatic stress disorder (PTSD). This tracker offers invaluable insights for companies, decision-makers, and policy-makers to identify prevalence, tailor support services, combat stigma, and develop effective mental health strategies. Leveraging digital data empowers stakeholders to address mental health challenges proactively, creating a more supportive framework and making sure relevant and evidence based information is provided through online channels.

Mental health disorders refer to a wide range of conditions that affect an individual’s emotional, psychological, and behavioural well-being. These disorders can significantly impact a person’s thoughts, feelings, and behaviour, leading to distress and impairing their ability to function effectively in daily life. These conditions can arise from a combination of genetic, biological, environmental, and social factors.

The prevalence of mental health disorders is on the rise due to various factors. Increased awareness and reduced stigma around mental health have encouraged more people to seek help, leading to a higher number of diagnoses. Additionally, modern lifestyles, societal pressures, and exposure to traumatic events contribute to the growing incidence of mental health challenges. Moreover, rapid technological advancements and the ubiquity of the internet have made information about mental health more accessible, leading individuals to seek answers online.

Rationale:

Tracking mental health disorders like anxiety, depression, PTSD, bipolar disorder, phobias, and personality disorders through search volume trends and share of search offers critical insights for healthcare professionals, service providers, and policymakers. Key benefits include:

Understanding Public Awareness: Search trends reveal the public’s growing concern and awareness of mental health conditions, helping professionals stay informed about emerging issues.
Resource Allocation: Real-time insights allow healthcare providers to allocate resources more effectively, preparing for increased demand for specific services (e.g., anxiety or PTSD support).
Predicting Mental Health Crises: Tracking trends helps predict future mental health crises, enabling proactive intervention before conditions escalate.
Evaluating Campaign Effectiveness: Search data provides a way to measure the success of public health campaigns and adjust strategies based on audience engagement.
Identifying Knowledge Gaps: Low search interest in certain disorders may highlight under-awareness, informing efforts to improve public education and reduce stigma.
Localised and Demographic-Specific Care: Regional or demographic-specific search patterns allow healthcare providers to tailor mental health services to the needs of particular communities.
Early Diagnosis and Preventive Care: Rising search volumes for symptoms provide opportunities for early intervention and promoting preventive mental health care.
Impact of External Factors: Search trends reflect the mental health impact of societal and environmental factors (e.g., eco-anxiety), guiding the development of relevant treatment programs.
Policy Support: Policymakers can use search data to inform decisions, ensuring mental health resources and interventions are directed where they are most needed.

Key Insights:

Anxiety remains the leading mental health concern globally, consistently accounting for 25% to 30% of search interest from 2019 to 2024, indicating a high level of public concern. This trend suggests that anxiety-related symptoms are widespread, and healthcare professionals should prioritise services that address this ongoing demand. This creates opportunities for providing services and solutions such as teletherapy, stress management tools, and mindfulness apps. At the same time, PTSD has seen a significant increase in search volume, peaking at 25% by 2024. It is possible this can be related to the lasting mental health effects of COVID-19 and other stressors such as economic uncertainty, natural disasters and violence and conflict. There is a growing need for expanded trauma-informed care that includes virtual reality therapy, long-term recovery programs, and community outreach to support populations affected by trauma.

Depression, while still a significant concern, has shown a decline in search interest from 30.26% in early 2019 to around 21-24% in recent years, indicating possible shifts in public focus or resource saturation. Integrating depression treatment with services for anxiety and stress disorders can offer more comprehensive care. Meanwhile, interest in personality disorders has increased, suggesting greater awareness and reduced stigma surrounding these complex conditions, particularly during times of heightened societal stress. This trend points to the opportunity for developing specialised clinics and educational resources that emphasise long-term treatment for personality disorders.

Why use this tracker:

Tracking the search volume trends and share of search for mental health disorders is essential for healthcare professionals, service providers, and policymakers. It provides real-time insights into public health concerns, allows for data-driven resource allocation, supports early intervention and prevention, and helps tailor services to meet the evolving needs of populations. By staying attuned to these trends, stakeholders can anticipate future mental health needs, improve patient outcomes, and make more informed decisions about mental health policy and services. This data-driven approach is crucial in an era where mental health challenges are rapidly growing in both prevalence and complexity.

Membership Level:

Trackers are available to professional and elite level members. To change your membership subscription click the button below

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What is Share of Search?

Share of Search is a metric that measures the proportion of search queries for a specific brand or search term compared to the total searches within a particular category or market. Share of Search is an essential data drive tool for forecasting future trends.

Brand Share of Search serves as an indicator of a brand’s visibility and popularity relative to its competitors. By tracking Brand Share of Search, companies can gauge their brand awareness, understand their competitive positioning, and monitor shifts in consumer interest over time. This metric is particularly valuable as it often correlates with broader market trends, providing insights that can inform marketing strategies, brand positioning, and business growth efforts.

Non-branded Share of Search can be used to gain insights into shifting consumer interest and preferences. Fluctuations in share of search for different non branded search terms can provide early signals of emerging trends. For example, if searches for “Vitamin B Supplements” decline while “Vitamin D Supplements” rise, it could point to a shift in consumer preference. The metric is particularly useful for resource allocation, marketing messaging and product development to align with consumer preferences.

Can I download the data?

Yes the data for each chart, graph and table can be downloaded into xls. and csv. files by clicking on the download data icon.

Can I download the slide deck?

Yes, you can download the slide deck into pdf, jpeg and png files by clicking the 3 dots icon in the top right corner of each presentation and then clicking the download icon.

Can I create interactive presentations?

Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the tracker will be displayed as a full screen interactive presentation.

How frequently is the data updated?

The data is updated on a monthly basis, however, the day of the month our tracker updates varies from tracker to tracker.

What Insights Can I Derive from the Trackers?

Search Volume and Market Size: Our trackers provide data on search volume for tracked topics, search terms or brands. Whilst not directly correlated, in some instances, it can provide an indication of market size and maturity.

Stay Ahead of Market Trends: Trackers provide early detection of emerging trends, allowing professionals to anticipate shifts in consumer behaviour and capitalise on new opportunities before competitors.

Consumer Behaviour: By analysing search behaviours and volume, professionals can make data-driven decisions that align with consumer interests, improving product development, marketing strategies, and overall business outcomes.

Gain Competitive Insights: Trackers enable professionals to benchmark their brand’s search presence against competitors, offering insights into brand health, market positioning, and areas for improvement. It can also provide an indication of the overall competitiveness of the market in question.

Monitor Brand Performance: Regularly tracking brand share of search and related metrics allows professionals to assess the effectiveness of brand performance in the market and analyse market share.

Predict Future Market Share: By tracking trends in search volume and brand share of search, professionals can identify patterns that often precede changes in market share. This foresight allows them to proactively adjust strategies, optimise resource allocation, and position their brand for growth in a competitive market.

How Do I Use The Trackers

Trend trackers are essential tools for professionals in the health, wellness, and fitness industry, enabling them to stay informed about emerging market trends, consumer behaviours, and shifts in brand dynamics. By regularly analysing real-time data and comparing trends across factors such as seasonality, location, and sub-topics, professionals can gain a comprehensive understanding of their market. The ability to download data for your own in-depth analysis requirements allows for customised insights tailored to specific business needs. Furthermore, the tools for creating visual presentations and slide decks help effectively communicate these insights to stakeholders.

Moreover, these trackers can be used to predict future market share by analysing historical data and identifying patterns that indicate potential shifts in consumer interest and market dynamics. This foresight allows businesses to proactively adjust their strategies, ensuring they remain competitive and positioned for growth. In essence, trend trackers empower professionals to make data-driven decisions that enhance their ability to capture and maintain market share in a rapidly evolving industry.

What people are saying

"The Elevate Trends platform is my go to for staying on top of trends in the health and wellness industry. Knowing what consumers are searching for is wonderful insight for helping to us to engage with our audiences”

“Elevate Ninety Media is extremely insightful for my business. The data and analysis helps us to plan our strategies and execute our marketing.”

“Elevate Trends is a great resource to discover trending consumer behaviours to identify future innovations for our product pipeline. Also, the data and slide decks are really helpful to produce internal reports and presentations for my management meetings.”