Trend Tracker
Dimensions:
Hello Fresh, Gousto, Abel and Cole, Mindful Chef, Prep Kitchen, Simmer Eats, Musclefood, Greenchef, Lions Prep
Metrics:
Search Volume, Brand Share of Search
The healthy meal delivery service market has become a significant and rapidly growing sector within the broader food and beverage industry, particularly in the UK. This market is important to track for several reasons, and understanding the shifts in branded search can provide critical insights into the competitive landscape:
The healthy meal delivery services market in the UK has seen significant growth and evolution over the past few years, driven by a combination of pandemic-related demand, changing consumer preferences, and the rise of niche players. HelloFresh and Gousto remain the dominant forces, but the increasing visibility and share of search for specialised brands like Mindful Chef, Abel & Cole, and Greenchef indicate a shift towards more tailored offerings. The market is becoming more competitive, with new entrants continuing to emerge, suggesting that consumer interest in healthy meal delivery services is likely to remain strong and diverse in the coming years.
This tracker provides insight into the competitiveness of the meal delivery service market in the UK with a focus on health. It highlights the affect over time that new entrants will have on the market, particularly how dominant players will react to the threat. It can help detect market trends, consumer behaviour, gaps in the market and help to identify opportunities for innovation and product development.
Trackers are available to professional and elite level members. To change your membership subscription click the button below
Share of Search is a metric that measures the proportion of search queries for a specific brand or search term compared to the total searches within a particular category or market. Share of Search is an essential data drive tool for forecasting future trends.
Brand Share of Search serves as an indicator of a brand’s visibility and popularity relative to its competitors. By tracking Brand Share of Search, companies can gauge their brand awareness, understand their competitive positioning, and monitor shifts in consumer interest over time. This metric is particularly valuable as it often correlates with broader market trends, providing insights that can inform marketing strategies, brand positioning, and business growth efforts.
Non-branded Share of Search can be used to gain insights into shifting consumer interest and preferences. Fluctuations in share of search for different non branded search terms can provide early signals of emerging trends. For example, if searches for “Vitamin B Supplements” decline while “Vitamin D Supplements” rise, it could point to a shift in consumer preference. The metric is particularly useful for resource allocation, marketing messaging and product development to align with consumer preferences.
Yes the data for each chart, graph and table can be downloaded into xls. and csv. files by clicking on the download data icon.
Yes, you can download the slide deck into pdf, jpeg and png files by clicking the 3 dots icon in the top right corner of each presentation and then clicking the download icon.
Yes, by clicking the 3 dots icon in the top right corner and then clicking the presentation icon, the tracker will be displayed as a full screen interactive presentation.
The data is updated on a monthly basis, however, the day of the month our tracker updates varies from tracker to tracker.
Search Volume and Market Size: Our trackers provide data on search volume for tracked topics, search terms or brands. Whilst not directly correlated, in some instances, it can provide an indication of market size and maturity.
Stay Ahead of Market Trends: Trackers provide early detection of emerging trends, allowing professionals to anticipate shifts in consumer behaviour and capitalise on new opportunities before competitors.
Consumer Behaviour: By analysing search behaviours and volume, professionals can make data-driven decisions that align with consumer interests, improving product development, marketing strategies, and overall business outcomes.
Gain Competitive Insights: Trackers enable professionals to benchmark their brand’s search presence against competitors, offering insights into brand health, market positioning, and areas for improvement. It can also provide an indication of the overall competitiveness of the market in question.
Monitor Brand Performance: Regularly tracking brand share of search and related metrics allows professionals to assess the effectiveness of brand performance in the market and analyse market share.
Predict Future Market Share: By tracking trends in search volume and brand share of search, professionals can identify patterns that often precede changes in market share. This foresight allows them to proactively adjust strategies, optimise resource allocation, and position their brand for growth in a competitive market.
Trend trackers are essential tools for professionals in the health, wellness, and fitness industry, enabling them to stay informed about emerging market trends, consumer behaviours, and shifts in brand dynamics. By regularly analysing real-time data and comparing trends across factors such as seasonality, location, and sub-topics, professionals can gain a comprehensive understanding of their market. The ability to download data for your own in-depth analysis requirements allows for customised insights tailored to specific business needs. Furthermore, the tools for creating visual presentations and slide decks help effectively communicate these insights to stakeholders.
Moreover, these trackers can be used to predict future market share by analysing historical data and identifying patterns that indicate potential shifts in consumer interest and market dynamics. This foresight allows businesses to proactively adjust their strategies, ensuring they remain competitive and positioned for growth. In essence, trend trackers empower professionals to make data-driven decisions that enhance their ability to capture and maintain market share in a rapidly evolving industry.
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