About Our Data
We collect anonymised data to evaluate search queries people make online related to their health, well-being and fitness. We use data from google trends, google keyword planner and 3rd party source that estimate search volume for any given keyword.
Why Search Data is Valuable
Trend and market reports often provide data and insight in a reactive manner, meaning that the data is historical and does not provide insight into what is happening in real time. However, search data delivers real-time feedback on trends, actively reveals users’ needs through their queries, and offers unbiased, broad demographic insights. It provides a comprehensive insight into consumer intentions, preferences, and behaviours. This data is quantifiable and can be analysed over time to discern long-term trends and local preferences. By examining these search patterns, businesses can pinpoint market gaps, gauge sentiments, assess competition, and inform product development. Furthermore, it guides content creation and marketing strategies. In today’s digital era, search data is crucial for businesses aiming to understand and meet evolving consumer needs.
Why is Search Data and Elevate Ninety Data Valuable for Health and Wellness Trends?
Harnessing search data and Google Trends data is indispensable for professionals, business owners and practitioners in health, well-being, and fitness as it provides insights into evolving consumer needs, preferences, public attitudes and emerging trends, enabling informed decision-making and strategic planning. Such as:
Real-time Health Trends: Search data provides immediate insights into emerging health concerns, diets, exercise routines, or wellness practices, enabling health professionals and businesses to respond promptly to current demands.
Understanding Intent: People actively seek advice, remedies, or information about health conditions, fitness routines, and well-being practices. These queries represent genuine concerns, interests, or needs related to health and fitness.
Unbiased Health Concerns: Unlike structured health surveys, search queries can offer a more unfiltered view of people’s health worries, questions, or interests, leading to genuine insights about public health attitudes.
Broad Demographic Insights: People of all demographics search about health, allowing for a diverse understanding of health-related concerns across different age groups, genders, and other demographic factors.
Tracking Health Behaviours Over Time: Longitudinal analysis of search data can show evolving health and fitness trends, helping to identify the rise of new diets, the popularity of certain exercises, or shifting attitudes toward mental well-being.
Localised Health Preferences: Search data can reveal regional preferences or concerns related to health, such as popularity of certain diets in specific areas, or areas with heightened concerns about particular diseases or health issues.
Gap Analysis: Understanding what people are searching for in health, versus what information or products are available, can highlight unmet needs in the health and fitness sector.
Sentiment Towards Health Topics: Analysing the phrasing of health-related queries can give insights into public sentiments, e.g., “risks of keto diet” versus “benefits of keto diet.”
Competitive Health Insights: For businesses in the health sector, search trends can show which health products, services, or information sources are popular or fading.
Guiding Health Content and Outreach: Health professionals, bloggers, and companies can tailor their content, products, or services based on what the public is actively searching for, optimising their outreach and relevance.
How We Identify and Analyse Trends
Trends Library: We analyse google trends and search volume data for significant and emerging trends in the health, wellbeing and fitness industry. Using both A.I. and human expertise, we curate trends that are both growing and declining. Our data in the trends library is based on the last 6 years of trend data using global search volume data (unless specified otherwise).
Trends Trackers: In the Health, Wellness and Fitness industry many trends can be short-lived or come in waves such as diet fads. It is also a competitive and dynamic industry with consumer perceptions changing all of the time. We track key topics, brands and health concerns where trends can be tracked over-time but also compare against various factors such as seasonality and share of search. We analyse data using data sources such as google trends, search volume data and other publicly available sources appropriate to the topic.