Stay on Top of Signals that Indicate a Disruptive or Hot Trend in the Health, Wellness or Fitness Industry.
The budget gym sector has grown significantly in the UK, particularly recovering strongly from COVID lockdowns, as more people look to affordable gyms to prioritise their health and fitness. But Pure Gym, JD Gyms and The Gym Group have been the three clear leaders, especially capturing a large proportion of brand share of search.
Hyrox is taking the hybrid fitness event by storm and has gained huge popularity in the UK. In fact, it's search volume for its' brand alone has surpassed CrossFit in the UK, but CrossFit's brand ecosystem still receives a market leading position of branded search. We analyse if Hyrox has the potential to rival CrossFit in the Uk.
There is a growing consumer awareness about the importance of correct foot function. This trend, marked by a significant uptick in searches for "Vivobarefoot" and "Toe Spacers," reflects a deeper understanding among consumers of how foundational foot health is to overall well-being.
There has been a surge in search for tests that analyse our faecal matter. It's no coincidence it coincides with increased interest in digestive health, the gut health revolution and the emerging home health tests sector. Are people ready to see what insights their stool samples may hold to improve their holistic health?
The fitness and endurance sectors are witnessing an interesting evolution in the smartwatch market, with established brands like Garmin now facing emerging competitors like COROS. Our analysis delves into the dynamics of this competition, analysing whether COROS poses a significant threat to Garmin's stronghold.
The rising trends in searches related to "work burnout" and "I am tired" are not to be taken lightly. They are indicative of a broader societal issue — a potential epidemic of burnout and chronic tiredness. These trends underscore the urgent need to address the well-being and mental health of individuals, both in the workplace and in daily life. Our trend signal analysis aim to shed light on the extent of these trends.
Recent reports show supermarkets lowering prices of vegan products and brands scaling back their vegan offerings, alongside a steady decline in search interest for vegan foods and recipes since 2020. These developments prompt questions about the current state of consumer attitudes towards veganism. Investigating search behaviour trends could offer insights into the future direction of the vegan movement.
Is the decline in search for high interval intensity training vs the rise in search for topics related to low intensity training showing signs of a shift in the fitness community towards embracing lower-intensity workouts? Or is lower intensity finding new fitness audiences? Recent research highlighting the advantages of lower-intensity exercise could be prompting a greater focus on this approach.
There has been increasing awareness in the media about the risk of becoming addicted to Ultra Processed Foods. It's generated heightened curiosity towards Ultra Processed Foods, particularly what foods are considered 'Ultra processed'.
The rise of vaping and e-cigarettes has stirred global health debates over recent years. The query 'stop vaping' has reached a peak in search interest across the globe recently. This may further highlight that as vaping popularity grows, so are concerns and an intent towards trying to quit the habit.
With the prevalence of skin conditions and skin cancer, people seeking Dermatologist services are increasingly sought after. This is further highlighted in the significant increase in search for 'Dermatologist near me'.
Gut Health has been a well known rising trend since the pandemic, but there has been strong growth in search terms that show consumers are searching with clear intent to improve their gut health and better understand topics such as the gut microbiome and probiotic foods.
SMART watches have been the prominent wearable smart devices for activity tracking and personalised health monitoring. However, increasing search interest in devices such as the Whoop Band and the Oura Ring might be showing signs of a shift towards consumer preferences for fashionable wearable devices that focus on holistic health monitoring.
The increase in search interest for the ovulation tracker App, Premom, got us thinking just how popular is this type of feature for apps supporting women's health. It turns out other ovulation trackers are increasing in search too, such as Flo App, Mira and Kegg are also trending.
Fitness enthusiasts are increasingly realising the importance of recovering effectively from exercise to improve athletic performance as we are seeing an increase in search interest for products such as 'compression boots' and 'ice bath'.
As cost of living increases in developed countries we are also beginning to see increased interest for search queries related to 'boost mood' in these regions.
Mushroom supplements are gaining popularity in search with a peak hitting this June, following on from strong interest since the beginning of 2023.
Search interest for non alcoholic beer reached a peak in June, ahead of the usual popular January interest peaks. The peaks in January are obvious to explain as people embark in 'Dry January' and New Year resolutions to cut back on the booze, but what does the recent peak in June say about consumer preferences for Non Alcoholic Beer?
Berberine is rising in search popularity riding off the back of the trends created by weight loss injections such as Ozempic and Wegovy.
Search interest for 'Physio Near Me' is at it's most popular in the months of June through to November. It would appear that the time of year we spend most outdoors we are more susceptible we are to injury.
CBD Oil gained a lot of interest very quickly and reached peak interest between 2018 and 2019. The decline in search might be due to reports the CBD Oil market is 'maturing'.
The rise of meditation practices has seen an increase in adoption through the use of apps, classes, at home and in the workplace. As such we are seeing a shift of search from google search to youtube as meditators have a preference for interactive content.
Plyometric exercise was once associated as a training method for elitist athletes. But are we seeing more beginners and everyday fitness enthusiasts utilise this training method?
Due to recent published news by the World Health Organisation (WHO) indicating aspartame 'possibly' show signs of causing cancer, it has generated a surge in search volume
Weight loss injections have garnered significant attention and intrigue, reaching their highest level of interest in June, according to search trends. This surge in search interest reflects a growing curiosity among individuals seeking effective and efficient solutions to manage their weight.
Brands, marketers and researchers can receive interesting insight by the intent of search. The intent for reducing blood sugar 'immediately' highlights people are increasingly needing acute and emergency intervention to managing their blood sugar levels.
The Keto Diet, short for the ketogenic diet, has been a popular topic of discussion in the health and wellness sphere for quite some time. However, recent data from Google Trends indicates a decline in search interest surrounding this once-prominent diet trend.
by Elevate Ninety Media
Elevate Ninety Media
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